Privacy Policy
Last Updated: 2026/01/20
1. Introduction
Welcome to Dream Furniture. We respect your privacy and are committed to protecting your personal data. This Privacy Policy describes how we collect, use, process, and disclose your information when you access or use our website (https://dreamfurniture.co.za/) and our services.
2. Who We Are
- Company Name: Dream Furniture
- Physical Address: The Ridge Wellness Centre, No 1 Ateljee Street, Randpark Ridge, Johannesburg, South Africa.
- Email: info@dreamfurniture.co.za
- Contact Number: +27 11 795 1800 / +27 82 783 2609
3. Information We Collect
We collect information that helps us serve you better and fulfill your orders. This includes:
- Personal Information: Name, surname, email address, phone number, and physical/delivery address.
- Transaction Information: Details of the products you order (e.g., cots, compactums, rocking chairs) and payment details required to process your purchase. Note: We do not store complete credit card details; these are processed securely by our third-party payment gateways.
- Technical Data: IP address, browser type, and operating system data collected via cookies to optimize your website experience.
- Communication Data: Information provided when you contact us via email, phone, or our “Contact Us” form (e.g., expected due date, specific product enquiries).
4. How We Use Your Information
We use your personal data for the following purposes:
- Order Fulfillment: To process and deliver your orders locally and nationwide.
- Customer Support: To respond to your enquiries regarding our nursery furniture, showroom appointments, or delivery schedules.
- Communication: To send you updates about your order status.
- Marketing (Optional): With your consent, we may send you information about new collections (e.g., The Scandinavian Collection), promotions (“Dream Deals”), or helpful tips for your nursery. You may opt out of these communications at any time.
5. Information Sharing and Disclosure
We do not sell your personal information. We may share your data with trusted third parties strictly for operational purposes:
- Service Providers: Delivery and courier companies requiring your address and contact number to deliver your furniture.
- Payment Processors: Secure payment gateways to facilitate financial transactions.
- Legal Compliance: If required by law or to protect the rights and safety of Dream Furniture and its customers.
6. Data Security
We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
7. Cookies
Our website uses cookies to enhance your browsing experience, analyze site traffic, and personalize content. By using our website, you consent to our use of cookies. You can adjust your browser settings to refuse cookies, though this may limit your access to certain website features.
8. Your Rights (POPIA)
Under the Protection of Personal Information Act (POPIA), you have the right to:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request the deletion of your personal information, subject to legal retention obligations.
- Objection: Object to the processing of your personal information for specific purposes.
To exercise these rights, please contact our Information Officer at info@dreamfurniture.co.za.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
10. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
Dream Furniture
- Address: The Ridge Wellness Centre, No 1 Ateljee Street, Randpark Ridge, JHB
- Email: info@dreamfurniture.co.za
- Phone: +27 11 795 1800

